Today, I am pleased to announce that Mayfield is leading a seed investment in ProRata.ai, a company that invented GenAI attribution technology to compensate and credit content owners while facilitating fairness and fact. ProRata.ai is pro-author, pro-artist, and pro-consumer.
ProRata.ai investment demonstrates our continued focus as an inception-stage investor in Cognition-as-a-Service (CaaS). ProRata.ai was incubated at Idealab, and Bill Gross, widely known as the inventor of pay-per-click keyword Internet advertising, will serve as the company’s CEO.
ProRata.ai’s technology enables generative AI platforms – for the first time – to accurately attribute and share revenues on a per-user basis with content owners. The company’s attribution technology will protect and reward creators while preventing unreliable content from driving AI answers. ProRata.ai has gained early support from media companies and news publishers, including the Financial Times, Universal Music Group, The Atlantic, Axel Springer, and Fortune.
Congrats to Bill Gross, Tarek Najm, Annelies Jansen, Jonas Lee, Michael Lang, Marcia Goldstein, and the entire ProRata.ai team.
Looking forward to partnering with many more GenAI founders in the CaaS era and helping create history-making companies!
